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By: k

just learned a good way to answer such type of critics … thank you Steve!

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By: itamargoldminz

The definition of a human need have been pretty badly twisted in the last few decades. Especially since modern marketing started taking center stage and make us think that we “need” a lot of things...

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By: itamargoldminz

I’d argue that the distinction that you make is pure semantics. Any product that’s “solving a problem” can be cast as “addressing a need” and vice versa. The deeper issue is the broadening of the...

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By: Turki Fahad (@TurkiFahad)

Talk about serendipity Running a four month startup about managing social networks, getting users but not really any engagement worth mentioning. So, sent a survey asking our active users what do they...

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By: Human Itches Are Forever; Ways To Scratch Them are Fickle « takingpitches

[...] Blanks says: The quickest way to create a billion dollar company is to take basic human social needs and [...]

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By: David Houle

An underlining point in all of Steve’s literature is that there is no silver bullet. I think this only adds to obvious credibility where as the hacks come off as “read this and your startup will...

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By: teapartyinvesting

Thanks Alex, found your point about transforming a “problem” into a “need” to be really interesting. Hope others read this far. I would love to see an extended post from either you or Steve to expand...

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By: Hans

Innovation requires more than entrepreneurship that creates a single new business. Coordinated VALUE CHAIN INNOVATION is required that creates a group of new businesses with standard platforms that...

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By: Steve Mainning

Not to be mean, but tell me: How many billion dollars startups have you created?

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By: steveblank

1 as a co-founder 2 as the VP of Marketing

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By: Waqas Hafeez (@Waqas_Vikki)

I think Steve has given quite a clear starting point to think. Well if you knew it already may be it wasn’t for you.

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By: Young Web Developers

Very true post, although it’s not easy what so ever. But it has to be a basic need, with a reasonably large market. Or rather, A service/product that is needed by a large number of people.

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By: kamar kamaruddin

based on wikipedia.org : Subsequent to dropping out of the University of Michigan, Steve Blank arrived in Silicon Valley in 1978, as boom times began. His early startups include two semiconductor...

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By: seotipsdanmark

I agree that there is a lot of possibility to make money if you are able to solve a human social need online. However, history has also shown that it is possible to loose a lot of money if you are...

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By: orenjacob

Priceless.

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By: Abie Katz's Blog » Blog Archive » On Becoming a Thing

[...] It is difficult to differentiate between what will last and what will fade. I think products that fulfill basic human needs will sustain while a lot of “non-franchise worthy” games will fade in...

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By: How to Build a Billion Dollar Startup

[...] entrepreneur and professor of entrepreneurship at UC Berkeley and Standford, wrote a blog post on how to build a billion dollar startup . In his post, Blank classifies the value proposition in a...

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By: Tomás Charad

Steve, You took my thoughts into words, so I must say thank you for that. But I have a last question which I haven’t been able to answer and this is has to deal with customer development so I think you...

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By: Gu

Steve, Great article, but I would add that even better would be a product that fulfills a social need by solving a problem or vice versa. Perhaps it may not earn billions instantly, but it may be more...

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By: Devin Miller

Great post Steve. Products that solve a problem seem more difficult to go viral. You have to acquire users one at a time. Products that fulfill a need tend to work better with more users, thus, if they...

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